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Webinar Series

IICRC’s Complimentary Webinar Series for Certified Firms – Are You Attending?

As a benefit for Certified Firms, the IICRC produces a monthly webinar series featuring tips from industry experts on how you can better market your business to consumers and generate new sales leads. Are you taking advantage of this opportunity?

Featuring topics ranging from search engine optimization (SEO) to tips on growing your restoration firms to marketing during the slow winter months, the webinars are complementary for all Certified Firms and are offered the first Thursday of each month from 3 – 4 p.m. EDT (8 - 9 p.m. GMT for firms in the Institute’s European region and 5 - 6 a.m. AEDT the following day for firms in the Institute’s Asia Pacific region). Archived versions of the presentations are posted to the Certified Firm section of the IICRC website for those who are unable to attend live.

The next IICRC webinar will be offered on Thursday, Feb. 4, and will focus on remote monitoring technology and its role in the future of the restoration field. Presented by Brandon Burton, the session will address the pros and cons associated with implementing remote monitoring, from both a business and technical point of view.  The session will also cover recent updates in the technology, and common misconceptions regarding functionality and purpose.

Other upcoming webinars include a discussion by IICRC Board Member Peter Crosa on marketing to insurance adjusters; Xactimate “ins and outs” with Shawn Bisaillon, which includes a demonstration on placing a closet under the stairs and other difficult maneuvers; and a session how to market your business using Standards, with members of the IICRC Standards team and ANSI.

For more information on the IICRC Webinar Series, email

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