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The IICRC Certified Firm Marketing Toolkit

The IICRC Certified Firm Marketing Toolkit – Make Marketing Work for You

One of the benefits of becoming a Certified Firm is having access to the exclusive Marketing Toolkit filled with tips, tools and resources needed to promote the growth of your business.

Exclusively developed for the IICRC by professionals in the marketing and public relations industry, the Marketing Toolkit is designed to provide you with easy-to-use templates and information to help you increase public awareness of the valuable services your Certified Firm provides.

Get the most out of your IICRC relationship by using the Marketing Toolkit to develop your company brand and grow your business. Here’s a snapshot of all the free resources at your disposal:

Marketing Resources

  • Website development tips
  • Tips on how to build an online presence
  • Tips on Search Engine Optimization (SEO)
  • Tips on how to create and build an e-newsletter and distribution list
  • Marketing webinars with how-to's on everything from SEO, to social media, to creating content and marketing plans

Media Resources

  • Tips and best practices for print, broadcast and radio interviews, including how to prepare for interviews, controlling the message and developing a powerful message
  • Tips for how to explain what the IICRC is for those not familiar with the industry
  • Tips on how to write a press release along with sample press releases
  • Ideas on seasonal media opportunities to promote your business
  • Tip sheets on everything from carpet cleaning to spring cleaning to flood cleanup and IAQ to share with local media

Consumer Resources

  • A list of frequently asked questions for consumers so you can be ready for any question
  • Consumer tips sheets that you can print out to give to customers or use in your marketing materials
  • A list of third-party resources you can give to your customers for their use in emergencies
  • Consumer tip sheets that can be used in newsletters, websites, media outreach and more

Business Resources

  • The Certified Firm logo suite
  • Standards ordering information
  • Application packets for the Carpet and Rug Institute’s Seal of Approval Program
  • Technical resources, such as the IICRC cleaning production rate (CPR) study

Most of your customers and potential customers are not aware there are standards for services such as carpet cleaning, water damage restoration, smoke & fire damage restoration and mold remediation. By educating them about IICRC Standards and positioning yourself as a knowledgeable and trusted professional, you differentiate your business from the competition and create more value for your customer.

With all of these tools available, why wouldn’t you use them? Take advantage of the Marketing Toolkit and get your message to the people who count: your customers!

* If you don’t have your login information for the Certified Firm only section of the IICRC site, enter your Certified Firm number as your username and the last four digits of your primary business phone number on record with the IICRC as your password. Please email  for more information.

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