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Summer Storm Season is Underway – Is Your Firm Prepared?

By IICRC

Heavy rains and strong storms during summer months can unfortunately lead to flooding and water damage within facilities. And it’s often costly. Flooding is the leading natural disaster in the U.S., resulting in about $6 billion worth of damage each year. Just a few inches of floodwater can cause tens of thousands of dollars in damage, with the average flood claim totaling nearly $42,000 from 2010 to 2014.

After a building becomes flooded, consumers will be overwhelmed by damage to their home or business. It’s important for IICRC Certified Firms to have a rapid response marketing plan in place to educate the public on the importance of hiring certified cleaning and restoration professionals as soon as possible. By highlighting your expertise and your ability to mitigate damage and restore buildings to their pre-flood conditions, you can secure new customers and help your community stay above water after summer storms occur.

However, creating and implementing a marketing plan can seem overwhelming. To simplify the process, the IICRC has created a Summer Storm Marketing Toolkit with all of the tools you will need in one, easy-to-find place.

The Summer Storm Marketing Toolkit provides tips for you to share with the media to highlight your knowledge of flood restoration and mold remediation while also educating residential homeowners and commercial business owners. In addition to tips documents, we have developed two ready-to-use press release templates and a media guide with helpful tips and how-to information on everything from what to wear for an on-camera interview to how to keep an interview on-topic.

Don’t hesitate to establish your Certified Firm as a reliable and trustworthy resource on summer flooding. Download the full Summer Storm Marketing Toolkit from the Certified Firm website at http://www.iicrc.info/certfirms/marketing.html.*
 



*If you don’t have your login information for the IICRC Certified Firm Website, enter your Certified Firm number as your username and the last four digits of your primary business phone number on record with the IICRC as your password. Please email help@iicrc.org if you need more information.




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