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Summer Storm Preparation

Summer Storm Season is Underway – Is Your Firm Prepared?

Flooding is the leading natural disaster in the U.S. causing an estimated $2.8 billion in losses in 2014 alone.  

After a flood strikes, consumers need reliable information and trustworthy service professionals, which is why it’s important for IICRC Certified Firms to educate the public on the importance of hiring certified cleaning and restoration professionals. To do so, it is important to have a marketing plan in place that allows you to best market your Firm following a summer storm.

However, creating and implementing a marketing plan may seem overwhelming, which is why the IICRC has created a Summer Storm Marketing Response Toolkit with all of the tools you need in one, easy-to-find place.

By highlighting your Firm’s expertise and your ability to help homeowners and business owners get back on their feet following a natural disaster, you are providing effective damage control to those within your community and establishing yourself as a leader in cleaning and restoration.

The Summer Storm Marketing Response Toolkit provides several tips for you to share with customers and the media within your community. This can be a great way to establish you as a leader while also assisting local residents. In addition to tips, we have developed two ready-to-use press release templates and a media guide with helpful tips and how-to information on everything from what to wear for an on-camera interview to how to keep an interview on-topic.

Download the full flood response toolkit from the Certified Firm only section of the IICRC website at*

*If you don’t have your login information, enter your Certified Firm number as your username and the last four digits of your primary business phone number on record with the IICRC as your password. Please email if you need more information.

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