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Strategic Marketing Mini Clinic

Join us! IICRC to Host Strategic Marketing Mini Clinic

The IICRC will host a one-day Strategic Marketing Mini Clinic for those in the inspection, cleaning and restoration industry. Featuring discussions to help business owners and managers grow their businesses, the event will take place from 8 a.m. – 5 p.m., Jan. 31, 2018 at the IICRC’s Global Resource Center in Las Vegas.

The event coincides with the Nexus (Jan. 29-30), SURFACES (Jan. 29-Feb. 1) and ICE (Feb. 1-2) tradeshows, so if you’re in the area, be sure to stop by.

“We’re always looking for ways to help our registrants grow their businesses,” said Pete Duncanson, IICRC Chairman. “This strategic workshop will offer attendees best practices for marketing their services, and provide tips for identifying and retaining new customers.”

Hosted by Jeff Cross, executive editor of Cleanfax and the creator of Totally Booked University, the Strategic Marketing Mini-Clinic will feature insider strategies for use on social media, company websites and other online tactics – including referral marketing – to get more customers, more jobs and more revenue.

“We put together a full day of business building tips and strategies with proof on how they work and how cleaners and restorers can reach more customers and book more jobs,” said Cross. “This workshop is a great way to spend the day with top-level business owners from across the country and share ideas that work.”

Registration for the Marketing Mini-Clinic is $299 for general registration and $199 for IICRC Certified Firms, and includes lunch. The event agenda includes:

8:00 a.m. Registration, continental breakfast, meet-and-greet

8:30 a.m.:  Welcome
This opening session will concentrate on discovering and discussing specific challenges facing cleaning and restoration business owners and managers.

9:00 a.m.: “10 Super Easy Ways to Destroy Your Cleaning or Restoration Company” Pt 1
What’s wrong with service companies today? The list is long. Really long. Companies in corporate America spend billions of dollars advertising they are the best, but then they really screw up and destroy their businesses by making deadly mistakes. Don’t make the same mistakes. In this session, we will provide tips, ideas and real-world solutions for cleaning and restoration companies to become more profitable.

10:30 a.m.: Morning break

11:00 a.m.: “10 Super Easy Ways to Destroy Your Cleaning or Restoration Company” Pt 2

12:00 p.m.: Lunch

1:00 p.m.: “DEATHMATCH: Survive the Carnage of the Social Media Battlefield”
It is survival of the fittest. The conqueror is the one who can identify, analyze and then strike with power, dexterity and finesse. No, we aren’t describing the latest action movie straight from Hollywood. Rather, it’s the attitude, perspective and approach that cleaning and restoration companies must embrace today. Only the strongest will thrive and they will do it by surviving the carnage of the social media battlefield!

2:30 p.m.: Afternoon break

3:00 p.m.: “The Healthy Website Checkup”
How healthy is your company website? Does it show up in searches, and does it convert to real jobs? Marketing your company using a website that has all the search engine optimization factors sounds like a good idea, and you may have paid big money to have it built, but today that just isn’t enough. Get ready to see how concentrating not only on SEO but also partnering it with valuable content is the key to success in this era of electronic marketing. We will review attendee websites (time allowing) during this presentation.

4:30 p.m.: Final Comments and Q&A

For more information or to register for the Strategic Marketing Mini Clinic visit

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