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IICRC Spring Flooding Marketing Toolkit April 2014 Newsletter

April Showers Bring May…Floods?
By IICRC


Spring season has officially begun, and with it brings warmer weather, rain and flooding.

Flooding is the leading natural disaster in the U.S. with an estimated $500 million price tag in most states. This may go up or down depending on the state, but even so, flooding is a costly disaster.

After a flood strikes, consumers can become incredibly vulnerable, which is why it’s important for IICRC Certified Firms to have a rapid response marketing plan in place in order to help educate the public on the importance of hiring certified cleaning and restoration professionals.

By highlighting your expertise and your ability to help residential home and business owners to get their building back on its feet, you are providing effective damage control to those within your community. By keeping this information on file, you can make sure your organization is ready to respond after any spring flooding this year. Download the full flood response toolkit from the Certified Firm only section of the IICRC website at http://www.iicrc.info/certfirms.*

Creating and implementing a marketing plan however can seem a little overwhelming, which is why the IICRC has created a Spring Flooding Toolkit with all of the tools you will need in one, easy to find place.

The Spring Flooding Toolkit provides several ready-to-share tips for you to share with the media. This can be a great way to establish your knowledge on the topic while also assisting local victims. In addition to tips documents, we have developed two ready-to-use press release templates and a media guide with helpful tips and how-to information on everything from what to wear for an on-camera interview to how to keep an interview on-topic.

*If you don’t have your login information, enter your Certified Firm number as your username and the last four digits of your primary business phone number on record with the IICRC as your password. Please email info@iicrc.org if you need more information.




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