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IICRC Newsletter August Announces New Strategic Mission Plan


IICRC Announces New Mission Statement and Strategic Plan
New mission to advance standards and certifications for target industries

Vancouver, Wash.— Aug. 12, 2013— Following several breakout sessions last October and input from more than 250 Institute stakeholders, the Institute of Inspection Cleaning and Restoration Certification (IICRC) today announced its new mission statement and strategic plan. Approved at the recent board of directors meeting in Las Vegas, the new mission statement reflects the organization’s updated focus “to establish and advance globally recognized standards and certifications for the inspection, cleaning, restoration and installation industries.”

“As an organization, we have always maintained a dedication to practices that ensure the integrity of the built environment, our new mission statement reflects our focus on elevating those practices globally,” said Patrick Winters, IICRC President. “Only through active standards and certification will we accomplish this—the two specific focuses for our organization over the next three to four years.”

To accomplish the vision set forth in the new mission statement, Institute leaders have established a strategic plan which charts the Institute’s course of activity. It includes goals for activity throughout multiple facets of IICRC operations, including administration, governance, standards, education and certification, exams, instructors and schools, marketing and communication, international activity and the affiliated trade association, the International Inspection, Cleaning and Restoration Council of Associations (IICRCA).

Specific goals identified within the strategic plan include:

•    Governance: The IICRC will look to further refine its governance structure and bylaws.

•    Standards: The IICRC will continue to research and generate a plan to improve global “buy-in” of our standards by working with international standards-making bodies to link standards together.
•    Association: The IICRC will continue to support the international trade association (IICRCA).

•    Marketing and Communication: The IICRC will continue to develop global reach by developing Memorandums of Understanding (MOUs) with organizations around the globe that share its mission and values.

•    Certification: The IICRC will develop an outreach and retention plan for
Certified Firms and certified technicians.

“A new mission and strategic plan is one of the most important thing that the board of directors does, because it sets the vision for the organization and helps keep us focused on where we want to go,” added Winters. “By knowing exactly where we want to go, we can ensure that we adapt to internal and external changes in order to meet those goals.”

For more information about the IICRC, please visit


The IICRC is an international, ANSI-accredited standard-development organization (SDO) that certifies individuals in 20+ categories within the inspection, cleaning and restoration industries. Representing more than 54,000 certified technicians and 6,000 Certified Firms in 22 countries, the IICRC, in partnership with regional and international trade associations, represents the entire industry. The IICRC does not own schools, employ instructors, produce training materials, or promote specific product brands, cleaning methods or systems. To know if a technician has received education and training, consumers should look for the cleantrust patch and logo, the service mark of the IICRC. For more information, visit    

Press Contact:

Jennifer Petersen
Mulberry Marketing Communications

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