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IICRC Brings You Brand New Webinar Series April 2014 Newsletter

IICRC Begins Complimentary Webinar Series for Certified Firms

As a new benefit for Certified Firms, the IICRC is has begun producing a monthly webinar series featuring tips from industry experts on how you can better market your business to consumers and generate new sales leads. The webinars are complimentary and will be offered the first Thursday of each month from 3 – 4 p.m. EDT (7 – 8 a.m. the following day for Certified Firms in Australia). An archived version of the presentation will also be posted to the Certified Firm only section of the IICRC website shortly thereafter.  

The first webinar titled, "Make Your Website Rank: SEO 101," took place on March 6, 2014, and featured Search Engine Optimization (SEO) expert Beth Guide.  In the one-hour webinar, Guide offered tips on how to navigate the world of SEO and discussed what it takes to make a website rank on the first page of a search engine and drive traffic to your site.

During the webinar, Guide discussed how an ideal website should be built and what elements it should have in order for it to be successful. For example, instead of including only sales copy on your website, create some helpful, quality content for your visitors such as a complete set of steps on how to remove spots from carpet. Quality content not only draws views, but the interests of the end user – your customers. Search engines also recognize this content which will result in a higher search engine placement, more traffic to your site and a far better return than any of the old methods of advertising.  

IICRC webinar attendee Jay Regallis, CAPS, from Restoration Resources, Inc. in Ohio, had this to say:

“I have listened to many webinar programs on multiple subjects. Most of them, sadly, are a pretty good waste of time. I wanted to let you know that the SEO 101 webinar was great! You kept my attention the entire program and the information was presented very clearly and concisely. I learned a great deal…Thank you for a great experience!”

To view an archived presentation of the March 6 webinar, as well as all future webinar presentations, visit the Certified Firm only section of the IICRC website at If you don’t have your login information, enter your Certified Firm number as your username and the last four digits of your primary business phone number on record with the IICRC as your password.

The next IICRC webinar will be offered on Thursday, April 3 and will navigate the world of Google+. Once again, Beth Guide is back to provide Certified Firms with an overview of Google Local, a relatively new Google+ feature that helps consumers identify and review businesses in their area. In the webinar titled, “Google Local: Improving Your SEO and Your Online Reputation,” Guide will discuss what it is, how to use it and ways to leverage it to improve your SEO and overall marketing efforts.

For more information on the IICRC Webinar Series, email

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