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How to Add Wood Flooring to Your Business Plan

By Roy Reichow

Over the past 15 years wood flooring has become more and more in demand. The vast variety in sizes, colors, species, grades, textures and manufacturing techniques provide buyers with endless choices for their flooring selection. This trend has played a big role in the decline of carpet installations, which has had an effect on the carpet cleaning industry.  However, there is opportunity for carpet cleaning, building maintenance and restoration professionals to capitalize on this trend by expanding their services to include wood flooring maintenance to increase income potential.  

All wood floors require maintenance as do other floor coverings. However, wood floors take on a new learning curve. Wood floors require initial, routine, periodic and restorative care. With proper training through IICRC’s Wood Floor Maintenance Training certification (WFMT), a company can easily incorporate their list of services to include initial, routine and periodic wood floor maintenance. Firms that have WFMT certifications have a huge marketing benefit that provides a competitive advantage for your business. This training covers the makeup of wood floors, their species, grades, textures, colors and the variety of types of floor finishes and proper methods of care.

For comparative purposes, let’s look at periodic floor care which includes re-coating the floor with another coat of floor finish or hard-wax oil. Certified firms can charge $1.00 to $2.00 per sq. ft. (depending on products used) by simply recoating a wood floor.  One person who has the skill sets should be able to properly clean and recoat a 600 sq. ft. room in 6 to 8 hours. For commercial applications, a 5,000 sq. ft. gymnasium for example, will need recoating every other year. Many shopping centers today feature wood floors providing a great opportunity for service contracts.  

WFMT certification is not product specific. It teaches you how to choose which solutions and equipment to use so you can compare products and choose the best one for the job. Once you have acquired certification you can increase profit with less effort. On the other hand, restorative work (total sand and re-finish) would be outside the skill sets of carpet or hard surface cleaning professionals.

As long as we’re on the topic of continuing education, I have heard many fellow industry professionals wonder what the difference is between certification and continuing education credits (CECs).  A certification program brings value to you by separating you and your company from the competition providing the customer peace of mind.  CEC’s however, are offered by many companies and programs which only have value to support a certification program.




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