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Chairman Introduction

Meet Your New Chairman of the Board

In late October, the IICRC Board of Directors elected Pete Duncanson as the President and Chairman of the Board. For those of you who haven’t been fortunate enough to meet him, this article is for you.

We recently sat down with our newly-elected Chairman to ask him a few questions about himself and how he plans to lead this new chapter for the Institute.

“I’m looking forward to working with the Board and representing the IICRC,” said Duncanson. “This is an exciting time for the Institute with many changes on the horizon. I understand that during times of change, strong leadership is more important than ever and I look forward to leading the IICRC onward and upward.”  

Who is Pete Duncanson?
Born and raised in rural Michigan, I was active in my church youth group and played in high school band. I was even the drum major for two years in high school. After graduating, I attended college at Concordia University in River Forest, Ill. and graduated with a Bachelor of Science in Computer Science and a minor in Business Management.

Following college, I joined ServiceMaster where I held several positions, including technician, sales and marketing positions and business owner for 10 years. For the past 20 years I have worked for their corporate staff in training and development.

I am a founding member (2004) of Le Bonheur Children’s Hospital Family Partners Council in Memphis, Tenn., who established a patient-centric design of care and helped with the design and building of the new hospital.

I have also been a volunteer for the Boy Scouts of America for more than 22 years. I have served as a local scout leader, leading over 20 boys to achieve the Rank of Eagle including my three sons. I also serve on the Boy Scouts’ council and regional board of directors, as well as on its national training and development team.

Additionally, I’ve served for nine years on the board of the Society of Cleaning and Restoration Technicians (SCRT), a trade association within the cleaning and restoration industry – who is a shareholder of the IICRC.

When and why did you get involved in the IICRC?
I started to work with the IICRC to better understand the industry outside of the company I worked for. I wanted to better understand the foundation of the industry and those individuals who have given of their time to help others. I was taught to give back to your community and business as they have given to you. For those reasons I started volunteering with the IICRC so I could give back to the industry that has provided me so many opportunities.

I’ve been in the industry for more than 30 years and have been active in the IICRC for 13. I have been an IICRC-Approved Instructor for nine years and have served on the Board for five years – the last four of which were as the Vice President.

What made you decide to take a leadership role within the Institute?

I originally joined the IICRC to help my company understand the industry we work in and how we could be more aligned with the methods of process of service that others use. My first “involved” role was on a Technical Advisory Committee for Water Restoration to ensure our processes meet or exceed the industry standards. When I was asked to join the board of directors, it was honor. I saw it as a means to help guide the organization.

What do you hope to accomplish as IICRC Chairman?
My goals as chair are simple: break down walls between groups. We as an industry need to work together to support the trade associations and franchisors that support those who work day-in and day-out providing services to our end users. I am honored to work with a great Board of Directors; everyone has gifts and abilities to offer the industry. We as a Board want to give back to the industry we love and serve.

What are your plans for the IICRC in the next year?
The changes over the past few years have been bumpy. Our immediate focus as a Board is to right many of the wrongs that have occurred. We are focused on improving the customer experience with our technicians, schools and instructors, and improving the speed and accuracy of the exam results and certificate delivery. Our schools and Instructors are the daily ambassadors of the IICRC, and we must improve our services to them. This includes the data on courses they teach, updated exams and support materials.

Where do you see the IICRC one year from today? Five years?
I see the face of the IICRC continuing to evolve. In the first year we will focus on internal service quality and the way we service our internal customers (schools and instructors). This will ultimately enhance the service to the technicians who we train and take our exams.

Over the next five years I see the Institute moving from a Board that has an operational focus to a strategic focus. We will move from a dependence on management firms to run our daily operations to an in-house staff. This will allow us to control our own destiny as a company and allow us better accountability of the daily operations.

I think we will also be looking at different ways to deliver our exams and course materials to “today’s learner.” Many technicians today are either English as a second language and/or accustomed to digital communications and resources. Today's learner does not want to read a book, they want watch a video on how to do it, from their phone. We must find ways to deliver courses in a variety of ways and methods as not all learners are the same and we must adapt our methods of delivery. Today’s students are not like yesterdays, we must adapt to digital resources, our new online standards for exams and our training options. Since our industry is a tactile service, our courses need to be more tactile and enhanced with video and digital resources.

If you have any comment or concerns, please feel free to contact me at

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